Continental Tire Launches the Extreme Experience at SEMA

Continental Tire Launches the Extreme Experience at SEMA

20Oct 2016
  • Continental Tire’s booth will move outside South Hall for this year’s SEMA.
  • Continental Tire will feature the new, ExtremeContactTM Sport tire along with feature builds.


Fort Mill, SC; October 20, 2016 – Experience the Continental Tire Extreme Experience at the Specialty Equipment Market Association (SEMA) show beginning Tuesday, November 1 through Friday, November 4. Continental Tire moves outside South Hall for the 2016 SEMA show and partners with the BMW Performance Driving School to provide SEMA participants a ride in a BMW fitted with the new, ExtremeContactTM Sport tire.


Coming in February of 2017, Continental Tire’s newest ultra-high performance (UHP) tire, the ExtremeContactTM Sport, was tested to the limits by five championship-winning racecar drivers and satisfies the most demanding driver. The next generation of the ExtremeContactTM DW, is a dynamic, UHP street tire built for car enthusiasts and engineered for extreme grip in dry and wet conditions.


“We took our knowledge from the track to the street in a whole new way with the ExtremeContactTM Sport,” said Travis Roffler, director of marketing for Continental Tire. “We chose five of the best sports car drivers in the world to help deliver the performance driving enthusiasts demand in a tire. These drivers pushed our tires to the limits to help develop a tire that includes superb dry handling while not sacrificing any of Continental’s award-winning performance in the wet. This summer tire is ideal for sports cars and sport and luxury vehicles and we’re excited to let people see it first-hand at SEMA.”


To help develop a tire that car enthusiasts would love, Continental called upon five of the top drivers in International Motor Sports Association’s (IMSA) top series, the WeatherTech SportsCar Championship. Three-time IMSA champion and five-time Rolex 24 Hour winner, Andy Lally; back-to-back, and reigning IMSA champion, Joao Barbosa; Continental Tire SportsCar Series champion and two-time World Challenge champion, Lawson Aschenbach; Rolex 24 Hour winner, Ozz Negri; and 24 Hour of Le Mans winner, Rolex 24 Hour winner and WEC champion, Ryan Dalziel, all brought their A-game when it came to the development of the ExtremeContactTM Sport. And SEMA participants can experience it first!


In addition to getting an exclusive peek at the new ExtremeContactTM Sport tire, participants will see one-of-a-kind car builds by Lingenfelter Performance Engineering, Petty’s Garage, Roush Performance, Rutledge Wood, and West Coast Customs. All while DJ Shawty Slim mixes the fresh sounds of today with a peppering of old school flavor. It’s an Extreme Experience that you’ll want to post, share, like, and comment on.


Speaking of social media, can’t make it to SEMA this year? No problem. Continental Tire will once again employ social media correspondent, car enthusiast, and Continental Tire SportsCar Challenge driver, Ryan Eversley, to bring you all the happenings right to your hand-held device. Follow Continental Tire on Twitter (@continentaltire), Instagram (@continental_tire), and Facebook (/continentaltire), for LIVE updates from the 2016 SEMA show. Photos, interviews and a unique perspective are all on the docket. Follow Eversley’s posts in the Continental Tire channels using #RE.


If you’re at the show, tell us about your experience driving on the ExtremeContactTM Sport tires @continentaltire using #Track2Street.




About Continental Tire the Americas

Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high, performance tires include award-winning technologies that focus on safety, help save money, and reduce CO2 emissions. Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America. Continental Tire is a proud supporter of IMSA, Major League Soccer (MLS), College Basketball, Team är-kªn', West Coast Customs, Lingenfelter Performance Engineering, and Petty’s Garage. For more information visit,


About Continental AG

Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2014, the corporation generated sales of €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental currently employs approximately 215,000 people in 55 countries.