Continental Tire Launches PureContact LS and TrueContact Tour

Continental Tire Launches PureContact LS and TrueContact Tour

01Jun 2018
  • The PureContact LS and TrueContact Tour are available on June 1.
  • Features upgrades from the previous leading PureContactTM and TrueContactTM.

Fort Mill, SC; June 1, 2018 – Continental Tire introduced two new all-season touring tires today, June 1, 2018 – the PureContact LS and the TrueContact Tour.

Both tires are an updated version of their predecessors – the PureContact and TrueContact. Continental enhanced the features of those two tires and made improvements in overall performance.

Continental’s proprietary EcoPlus™ Technology allowed the PureContact to be taken to the next level by further improving wet grip and improving wear.

Key features of the PureContact LS include:

  • 10% improvement in Wet Traction and 23% improvement in wear over the PureContact - EcoPlus Technology enhances wet grip, and improves treadwear and fuel efficiency over the life of the tire
  • A 50% reduction in noise over the PureContact
  • Traction Grooves specifically designed for snow performance
  • Quick View Indicators:
    • Tuned Performance Indicators enable the driver to see when the tire is no longer performing optimally in Dry, Wet or Snow conditions
    • Alignment Verification System shows the driver when it’s time for an alignment

The PureContact LS is made for luxury cars and luxury sports cars and is available in 29 sizes from 16“-20“.

Similarly, Continental Tire took the top-rated TrueContact and made it even better with the TrueContact Tour. Continental’s longest-lasting all-season tire, the TrueContact Tour delivers a 27% improvement in wear over the TrueContact.

With a focus on long wear, fuel efficiency, and being best-in-class wet braking, the TrueContact Tour is an all-season tire designed for passenger cars, minivans, and small CUVs.

Key Features of the TrueContact Tour include:

  • 27% longer wear over the TrueContact
  • Greater fuel economy
  • Continental’s Comfort Ride Technology reduces road vibrations
  • Traction Grooves to improve snow performance
  • Quick View Indicators:
    • Tuned Performance Indicators enable the driver to see when the tire is no longer performing optimally in Dry, Wet or Snow conditions
    • Alignment Verification System shows the driver when it’s time for an alignment
       

The TrueContact Tour is available in 45 sizes ranging from 15“-19“.

“We took two of our leading touring tires and made them even better,” said Travis Roffler, director of marketing for Continental Tire. “We made generational improvements to the already top performing tires and we are pleased with the advances made. Our engineers created two new compounds specifically formulated for the PureContact LS and TrueContact Tour which resulted in even longer tread life, improved road noise, and excellent wet braking capabilities. We believe consumers will be even happier with these two all-season touring tires.”

Both new tires are backed by Continental’s Total Confidence Plan which ensures quality, performance, and an extra measure of confidence. Highlights of the Total Confidence Plan include:

  • Flat Tire Roadside Assistance: Get a flat change and spare installed (or two if needed for free up to 150 miles) in the United States and Canada, 24/7. +
  • Road Hazard: Continental will replace damaged tires for free within the first 12 months of purchase.+
  • Customer Satisfaction Trial – If you’re not happy with your purchase, Continental will replace your tires in the first 60 days.+
  • Limited Warranty – If your tires become unserviceable within the first 12 months, Continental will replace them for free.+
  • Tread Wearout Coverage – Continental will cover replacements on select products up to 80,000 miles.+

+CLICK HERE for additional details and disclosures of the Total Confidence Plan.