Fort Mill, SC; January 23, 2018 - Dan Patrick returns with Continental Tire in two new 30-second television commercial spots featuring the sports talk show host. The commercials air nationally in support of Continental Tire’s university partnerships and tournament sponsorships.
The two commercial spots, titled “Ladder” and “Big Man on Campus” were filmed in November 2017 at the Prudential Center in Newark, New Jersey. This year’s creative is an extension of the spots Continental produced in 2016-17 titled “Distractor” and “Buzzer Beater” with a focus on bringing the essence of college basketball to life.
“I was really excited to work with Continental Tire again because I saw what the stories were,” said Patrick. “I wasn’t sure what we were going to be able to do to top what we did last year, but Continental really gets the one-of-a-kind college basketball community and what I personally bring to the table. They managed to somehow create even funnier spots that help fans continue laughing both with me and at me.”
In this year’s commercial spots, Patrick is joined by popular Danette, McLovin.
Both television spots began airing nationally on January 3, 2018 and appear during college basketball games broadcast on CBS, CBS Sports, Fox, FS1, Big Ten Network, ESPN Networks and Raycomm/ACC Network.
“We were thrilled to have Dan return for these commercials in support of our college basketball program,” said Travis Roffler, director of marketing for Continental Tire. “We wanted fans to know that we celebrate their passion for college basketball, and that we love the game, too. Dan helped us deliver this message last year and with the addition of McLovin in this year’s commercials, the chemistry between the two only adds to that message.”
Continental Tire has partnerships with many of the top college basketball schools in the country and three pre-season and post-season tournaments. Dating back to the 2015-2016 season, Continental’s partnerships span across seven conferences (AAC, ACC, Big East, Big Ten, Big 12, PAC 12 and SEC).
Through its partnership agreements, Continental will implement in-arena activations at games across the country that will include branded student section giveaways.
About Continental Tire the Americas
Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high, performance tires include award-winning technologies that focus on safety, help save money, and are #ForWhatYouDo. Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America. Continental Tire is a proud supporter of International Motor Sports Association (IMSA), Major League Soccer (MLS), College Basketball, West Coast Customs, Lingenfelter Performance Engineering, Petty’s Garage, and Roush Performance.
About Continental AG
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2017, Continental generated preliminary sales of around €44 billion and currently employs more than 233.000 people in 56 countries.