COPA90 is working with Major League Soccer (MLS) official sponsor, Continental Tire, on a major new campaign to put the brand at the heart of the supporter community.
The new #OdetoSoccer series of branded content films builds on Continental’s existing #OdetoSoccer campaign by adding COPA90’s unique style of creating meaningful content to reflect the values of MLS - as a fan-focused league that looks to engage with supporters across social platforms.
COPA90US has engaged 22 fans from the COPA Creator Network to share why they love their teams and what the club means to the supporters/city. This is the first COPA90 branded campaign to go live in the US, the series involves COPA90 working closely with MLS to create a platform that truly represents the soccer clubs and fan passion around the league.
COPA90’s approach was to take the ambition behind Continental’s brand campaign and build an authentic positioning that Continental can develop over the years to move beyond product messaging and connect with true soccer supporters.
Travis Roffler, director of marketing at Continental Tire said: “Our partnership with COPA90 is an integral part of the new Continental brand direction within the soccer space. Our partnership with COPA90 builds on our #OdetoSoccer campaign and has opened up a whole new opportunity to meaningfully embrace soccer fan fever. Continental’s passion for the beautiful game runs deep and we’re excited to share the fans passion and stories of why soccer matters to them in a unique way.
Will McDonough, US Vice President, Brand & Commercial Strategy at COPA90, said: “At COPA90, we believe soccer is the universal language. We tell the stories outside the 90 minutes and connect fans around the world. Our goal with Continental was to develop a narrative that engages all fans and shares their passions for their clubs, going far beyond the usual formulaic and predictable brand activity around soccer.”
View the first three episodes of #OdeToSoccer here:
ABOUT COPA 90
COPA90 is a football company with over 85 million views per month and is now regarded as the definitive youth media brand for football.
COPA90US, previously known as KICK, was rebranded as part of the rollout of a consistent global brand identity for COPA90
The brand's influence is far-reaching. Recent COPA90 hits and highlights include ‘Corbyn and Chill' – the UK’s Labour Party leader, Jeremy Corbyn’s pre-UK General Election appearance on COPA90 which was widely cited as helping mobilise the youth vote in the run up to General Election 2017.
Mundial magazine called COPA90 "The voice of a generation." COPA 90's FIFA and Chill interview format has also attracted Beckham, Stormzy, Pogba, Lil Yachty, Lethal Bizzle.
COPA90’s ‘Saturdays Are Lit’ is the highest-rating football show globally on Snapchat Discover with Bleacher Report.
In recent months, COPA90 has consolidated its position as a disrupter of the sports media landscape with a number of innovations. In 2016, it was the first football brand to build a Facebook Messenger chatbot for the UEFA European Championship and in July 2017 announced its new COPA90 LIVE series which is re-defining how a live football match should look and feel.
ABOUT CONTINENTAL TIRE
Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high, performance tires include award-winning technologies that focus on safety, help save money, and are #ForWhatYouDo. Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America. Continental Tire is a proud supporter of International Motor Sports Association (IMSA), Major League Soccer (MLS), College Basketball, West Coast Customs, Lingenfelter Performance Engineering, Petty’s Garage, and Roush Performance.