Ft. Mill, S.C. – October 29, 2014. The Specialty Equipment Market Association (SEMA) show begins Tuesday, November 4, and Continental Tire is bringing the show right to your mobile device. Continental will provide live content via Twitter (@continentaltire ), Instagram (@continental_tire ), and Facebook (facebook.com/continentaltire ) taking you up and down the miles of displays. Over the course of the four-day show, Continental Tire will provide photos, conversation and unique content including two video updates per day that will be featured on the Continental Tire YouTube page (youtube.com/continentaltire ).
Ryan Eversley, Continental Tire SportsCar Challenge driver, returns to Continental’s SEMA social media team as well. Eversley, a social media guru in his own right, is known for his candor on Twitter and creativity on Vine. Earlier this year, Eversley took his skills on the road as he reported live from Hot Rod Power Tour for Continental Tire taking fans along for the 500+ mile mega-road trip.
“We’re looking forward to having Ryan back on our social media team at SEMA this year,” said Travis Roffler, director of marketing for Continental Tire. “Ryan’s knowledge and passion for cars runs deep. We received great feedback following his participation in our social channels at last year’s SEMA show, and this year’s Hot Rod Power Tour, so we decided to bring him back to SEMA to help make fans feel like they are there with us. We encourage fans to join the conversation with us using #Ryan.”
Look for content from Eversley during the week as he uses #Ryan in conjunction with his posts. Eversley will also act as host for the company’s daily video updates taking fans behind-the-scenes of special builds and announcements as well as exclusive interviews. Continental Tire encourages fans to send in their questions and photo requests to Eversley on the Continental Tire channels using #Ryan.
Continental Tire the Americas
Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high, performance tires include award-winning technologies that focus on safety, help save money, and reduce CO2 emissions. Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America. Continental Tire is a proud supporter of IMSA, Major League Soccer (MLS), West Coast Customs, Lingenfelter Performance Engineering, and Petty’s Garage.
With sales of around €33.3 billion in 2013, Continental is one of the world’s leading automotive suppliers. As a provider of tires, brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently employs around 182,000 people in 49 countries.
PLT Communications Coordinator
Continental Tire The Americas
1830 MacMillan Park Drive
Fort Mill, SC; 29707
Online Media Database: www.ctamedia.com