Engage 360

Continental Tire Launches Phase II of Engage360 Online Interactive Training Program.

CHARLOTTE – (October 15, 2008) – Continental Tire North America, Inc. has launched the second of three phases of Engage360, its exclusive online interactive dealer training program.  The new phase includes four new training modules for both the Continental and General Tire brands.

ENGAGE360 is an ongoing program designed to give tire dealers a complete 360-degree look at Continental and General tires -- from the basics to advanced tread technology to selling skills and more.  The final phase for 2008 will launch November 1, and will be followed by a new series of modules for 2009.

The user-friendly program is based around a virtual training center, with separate “rooms” for each brand.  In turn, each brand includes individual modules that cover specific products, tire basics, and an overview of CTNA.  Once they view all of the training materials and videos, dealers will have the opportunity to take a brief test that allows them to score ENGAGE360 Reward points and become certified in that particular tire or topic.  Points can be redeemed for Engage360 wearables or toward other great prizes.

With annual sales of more than €25 billion (based on 2006 figures), the Continental Corporation is one of the top five automotive suppliers worldwide. As a supplier of tyres, brake systems, powertrain and chassis systems and components, instrumentation, infotainment solutions, vehicle electronics and technical elastomers, the corporation contributes to enhanced driving safety and protection of the global climate. Continental is also a competent partner in networked automobile communication. The corporation currently employs approximately 150,000 people at more than 200 locations in 36 countries.

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