West Coast Customs Rolls on Continental Tires

See how West Coast Customs is styling some of the sweetest celebrity rides

Celebrities are always talking about their stylists. But are you familiar with their car stylist? At West Coast Customs, that’s exactly what owner, Ryan Friedlinghaus, is doing. Styling celebrity rides. And he’s styling them with Continental tires.

People.com went behind-the-scenes at West Coast Customs headquarters in Burbank, CA to see some of the hottest builds making their way through the streets of America. Builds that include Justin Bieber’s Ferrari 458 Liberty Walk, fitted with ContiForceContact tires. See what went into deciding on the unique blue for the now famous Ferrari that was seen at SEMA and other various places, including Bieber’s Instagram page.

Host, Jeremy Parsons, looks at what rides Grammy-winning artist, will.i.am, is driving and finds out why Khloe Kardashian opted for a velvet wrap for her SUV. Yeah, we said velvet. And yes, you can wash it.

Style and performance is a hallmark of West Coast Customs and that’s why Continental tires are the perfect fit for their celebrity builds. See what West Coast Customs is up to next at www.westcoastcustoms.com